Images are powerful, they can convey thoughts, ideas, or events to which words alone sometimes cannot do justice.
The visual sense is tightly bound to memory, so a page that includes well executed pictures will typically have more time spent engaging with the content.
| Control | Variation |
|---|---|
 |
 |
Photo of Jason increased conversion by 48% |
|
The goal of the A/B test above (run by ‘Visual Website Optimizer’ for Jason Thompson’s blog ‘EmptyMind’), was to test visits to Jason’s contact page. By using a professionally executed photo of himself, rather than a graphic of a telephone, he achieved his goal of getting more people to visit his contact page.
Scientific tests have proven that your focus is subconsciously drawn, to the image of a human face. Plus independent testing has also shown, that a photo of a human face on your website instantly increases conversion rates.
So why is it that so many, don’t think professionally, about the use of imagery?
Is it due to:
- Lack of time
- Cost
- Don’t see the need
- Needing guidance
